Fractional PR Director: National Earned Media Boost + Regional PR Development
My fractional PR Director offering is designed for mid-size, national nonprofits and mission-driven brands with regional marketing team members who could benefit from senior PR mentorship.
This player-coach model includes:
- Strategic Audit: Review national and regional coverage over the past two to three years to identify gaps.
National Earned Media Execution: Personally plan and implement the national media relations work to elevate the organization’s profile overall and set the standard for regional storytelling.
-
Pitch Kits: Create a series of monthly kits that regional staff can tailor to pitch local stories about the organization’s news and events.
Group Mentorship: Lead bi-weekly group coaching sessions for regional team members to review results from the previous month, go over the new pitch kit and offer a short training on a specific topic. Topics include: Building a Productive Media List, Developing Timely News Hooks, Local Event Promotion, Executive Prep for Local Interviews, Regional Newsjacking, and more.
-
Personal Coaching: Provide 1-on-1 support and advice to regional team members as needed (e.g., helping them choose the best angle or example for a pitch or prioritize projects).
- Quarterly Evaluation: Develop a simple way to track wins and share them with the team, leadership and your target audiences.